France is an attractive market for gems and jewelry exporters in Thailand. The French population has high purchasing power with average income per person per year up to 42,766 dollars, the demand for gems and jewelry, which is a product with a relatively high price has increased continuously and the French tend to focus on. dress and fashion in vogue The gem and jewelry quality. Elegant and stylish as you want in the French market. The French market for gems and jewelry, largest 2 of the EU behind Italy with a market value of up to 4056 million euros (about 5640 million U.S. dollars) each year, the French people to spend money to buy jewelry as high as 65.6. Euro per person than the EU average of 47.2 euros per person.
In addition, a number of jewelry stores in France grew steadily. The demand for jewelry products, including imports from other countries increased. Reflection of the market opportunities.
More attractive market for gems and jewelry in France.1. Market after the French had to face the global economic crisis in 2552, the French spend carefully and take into account the price increase. The silver and fashion jewelry (Costume Jewelry), which is relatively inexpensive, is increasingly popular in the French market. The jewelry is designed as a unique and beautiful eye-catching seasonal adjustments. The distribution channels include a wide range of consumer products at all levels have access to the French market is the largest fashion jewelry in the EU.
2. Target. Group of potential customers to buy gems and jewelry in France and. Women working from the middle-aged (aged 40-54 years) with high income and large savings. These consumers are often attracted by the current changes in fashion and advertising for foreign tourists in France is another group of potential customers in the market. Each year, as foreign tourists arriving in France, some 80 million consumers who want jewelry design and modern western style. There is also an interesting new target customers and increase the proportion of the French market, such as pre-teen children and adolescents (aged 8-14 years) and immigrants from Europe. Africa and Asia. The men who turned in jewelry such as brooches tie. Button sleeves. And a bracelet.
3. The taste of the French popular jewelry, precious (Precious Jewelry), such as diamonds, money, as evidenced by the market value of jewelry is the proportion to 80% of the market value of gems and jewelry in France, however, the jewelry made from materials such as glass, wood. as well as jewelry made by hand. Gaining increasing popularity. The popular French small jewelry. French women wear a ring on the ring finger of the same ring, only a single band.
4. Channel. French popular jewelry from the shop of the manufacturer. The shops in the mall. It is certified and guaranteed product quality. In addition, some of the popular jewelry shop in hypermarkets and retail fashion. Gems and jewelry exports for the channel to France. Thai exporters to export products through a network of importers or brokers. Which will be selling directly to retailers, shoppers at the office or agency of the network longer one importer. Important that the exporter must be considered first in the output is. Delivery right on schedule. As the jewelry they have to modify the model to follow fashion. Enable retailers to order throughout the year.
To promote products. The exporter may apply through the channels of trade in gems and jewelry in France as The Federation of Watchmakers and Jewellers and Goldsmiths, as well as participation in trade fairs such as the Eclat de Mode, Orhopa, EuroGem and Kara.
5. Regulation of import.- Standards. Importer of gems and jewelry from other countries must submit a detailed product and company Bureau de Garantie, an agency under the supervision of the French Ministry of Economy, Finance and Industry (Ministere de l'Economie, des Finances et de. l'Industrie) to monitor standards in all types of jewelry are the hallmark of a product or a Poincon to the type and nature of the products as well as the responsibility of the importer. A fee of 8 euros per piece for 4 euros per piece of gold jewelry and important? For silver.
- French tax rates imposed on import of gems and jewelry and fashion jewelry collections at 0-4% import duty rate of 4%, jewelry, precious pearl and gemstone jewelry at a rate of 2.5% at 0% is also available. charged VAT at 19.6%.
Currently, the export of gems and jewelry in Thailand to France, valued at not too high compared to the major export markets like the U.S. and Japan, while the market of gems and jewelry in France and competition, as consumers in France are not adhered to. any one vendor, so in gems and jewelry market in France. Operators should develop expertise in areas such as the metal plating and design. The products are beautiful, durable and unique. They created their own trademark to be accepted to maintain product quality standards. We need to focus very much on the timely delivery of products.
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